The ‘Middle East Retail Academy (MERA): 2017 Awards’ will once again celebrate excellence in the region’s retail channel. The 10th Annual MERA Awards will identify best-in-class vendors, retailers and distributors, while also including a series of submission-based awards. Individual awards for outstanding achievement also form part of the awards ceremony. This year's MERA Gala Dinner will also include the third annual DISTREE Diamond Awards for participating brands at DISTREE Middle East.

Awards will be presented during prize giving ceremonies and a Gala Dinner, which all take place in conjunction with DISTREE Middle East ( in Dubai, UAE, on Tuesday May 9th. The 'MERA: 2017 Awards' includes DISTREE Diamond Awards by product category; Retailer of the Year awards; plus Distributor of the Year Awards.

In addition there a four submission-based awards that all vendors, distributors and retailers can enter plus the MERA Hall of Fame Awards and individual awards. More than 500 senior executives, representing retailers, distributors and vendors from across the region will attend the 2017 event. With many of the awards decided through live electronic voting, the ceremony is an exciting occasion for all involved. Explore this website to find out more about the Middle East’s premier annual ICT & CE retail channel awards.

The MERA Awards were launched in 2008, creating a clear and transparent platform to recognise excellence in the region’s consumer electronics and ICT channel, with awards for vendors, distributors and retailers. The awards are held in conjunction with DISTREE Middle East, where pre-qualified ICT and CE retail executives from across the Middle East market have the opportunity to meet face-to-face with distributors and vendors. The event offers powerful market insight and the opportunity for participating brands to accelerate or improve their go-to-market retail strategy.

The ‘MERA: 2017 Awards’ take place in conjunction with DISTREE Middle East 2017. These awards represent the ultimate accolade for vendors, retailers and distributors and will showcase the wealth of professional talent that exists in the Middle East retail channel. We are excited to also launch the DISTREE Diamond Awards in the Middle East this year.

Each year we improve and refine the nomination and voting processes to ensure that these awards reward true channel excellence. The fast-growing Middle East retail channel is driven by the positive collaboration that exists between vendors, distributors and retailers in the region. We look forward to welcoming the region's top channel executives to the 'MERA: 2017 Awards'.

Stuart Wilson,
MERA Awards Organiser