The Middle East Retail Academy (MERA) includes the region's leading vendors, distributors, retailers and e-tailers of consumer technology and consumer electronics (CE) products. These companies are invited to complete questionnaires each month for the MERA Monthly Monitor Report (MMR). This data, which is collected continuously during the year, provides an overview of the retail channel landscape in the region. 



For some of the awards, an independent VIP Jury of channel experts is used to help in the shortlisting of nominated candidates. The VIP Jury comprises individuals working for third party organisations such as consultancies or research houses or providers of external services to the region's retail channel.